How to Construct an Elevator Speech

Dorothy- How do I effectively craft an elevator speech? As a mid-50’s job seeker, this concept is foreign to me. I understand it in theory, but I am getting stalled actually doing it.

I understand your issue which led me to develop two methods for creating elevator speeches. Everyone talks about them but no one really tells you much about how to make one. First, let me say I have 3 articles on my blog on this topic, I suggest you read them as a starting place.

Here is the quick and dirty:

1 – Start by “I______________” with a verb. Don’t use “I am” for that is very boring and categorizes you too much.

2- State a problem you solve or results you achieve.

EX: “I help people discover the path to a career they love.”

Short, sweet, to the point and sets you up for someone to ask you more questions which is what you want. Simply giving a job title = boring = no engagement about you and what you can do for others which is what an elevator speech is. An elevator speech is a form of self introduction with the intent of engaging into a robust conversation about the work you do.

I hope this helps when combined with my other articles on the topic.

Do you have a career question that Dorothy could help you with? Simply email her your question and she will return a response to you within 48 hours. Some questions and answers are periodically selected for publication. All personal information is kept confidential to ensure privacy. Email:

Dorothy Tannahill-Moran is a certified life and career coach. She works with aspiring professionals who are looking for career growth, advancement and entry into the “C” suite. As well, she works with people to overcome the sometimes daunting task of changing careers. With over 21 years in management, Dorothy has coached, trained and guided other professionals who have gone on to impressive and fulfilling careers. Her personal philosophy about careers is: “It’s not JUST a job; it’s half your life – so love your career”. You can check out her resources, blog and services at Next Chapter New Life and MBA Highway.

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