Could a Franchise Really Work for You?

Many people understand the benefits of a franchise.  They just aren’t sure a franchise will work for them.

Is this valid?  Do you need certain qualities to succeed with a franchise?  Yes, there is one quality that every franchisee needs:  You need to be willing and able to follow the system that the franchise company has developed.  You need to follow the instruction manual.

But, beyond that, the industry is wide open.  Some men consider their greatest strength to be managing employees.  Others prefer to work alone.  There are franchises that might be right for both of these people.

One woman might be a talented, proven sales person.    The next might have no skill or desire to be in sales.  Again, there are franchises for both of these people.

No matter what your chief skills are, there will be a franchise that is right for you.  There are some that are best for people with executive level backgrounds, but others that are more of a blue collar business.  Some franchises are right for an owner who has strong sales experience.  In others, the owner never has to sell at all.

People are right to wonder if their skills and their background are appropriate for franchise ownership.  The key is to find a franchise that is appropriate for you.

Do a thorough assessment of your skills and abilities.  Then learn about different franchises.  What is important is finding one that is the right match for your skills.

Dan Citrenbaum is a Franchise Coach and Entrepreneurial Consultant, and is a franchisee himself. He has spent over 25 years helping small business owners start and grow their businesses, in order to achieve their dreams. He offers a free service to help people find an existing business to buy, or a successful franchise to start. View his company’s web site at Dan can be reached at or at 215-367-5349.

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